BRAND & MARKETING STRATEGY

 

 6-8 Weeks

For businesses who need to develop a brand and marketing strategy to launch or relaunch their business. We give you the tools to market your business.

This includes: full brand design, logo(s), brand style guide and brand messaging guide. A community building strategy and set up of 2 social media platforms for you to communicate with your target audience. We develop an overall marketing plan for your business and include templates to track measurement.

This is suggested for businesses with an owner or team member who will implement on social media platforms and execute overall marketing strategy.

 

What it includes:

- Consultation + Questionnaires

- Logo Design

- Brand Fundamentals

- Brand Style Guide

- (2) Social Media Platform Set-up

- Communications Kit for Brand Launch

- Custom Marketing Strategy

Brand Fundamentals:

  • Development of a mission statement

  • Brand values

  • Keywords

  • Voice & messaging

  • Brand story

  • Tagline

Brand Style Guide

  • Logo variations (print, digital & social)

  • Brand color palate and color codes

  • Typography

  • Brand Imagery

The process

Working Together

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Consultation & Questionnaire

We meet to explain the overall process and to assess what services would best fit your needs. You complete our questionnaire for us to better understand your business.

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Brand & Storytelling

We meet to get to the heart of your business, your background and what elements you would like to incorporate into your branding.

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Logo & Brand Development

We will demonstrate the first draft of the logo, once approved we will move into full brand development.

 
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Concept Presentation

We present the full branding to you and make any necessary changes. We will also present our custom community building strategy.

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Strategy

We create an overall marketing or communications strategy with metrics to track goals for your business.

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Launch & Hand-off

Finally approval and hand off of branding. Implement Communications Kit to kick-off the launch of your new brand!